The Monterey Peninsula hosts some of the most high-profile events in the world. Monterey Car Week. The U.S. Open. Fortune 500 corporate retreats at Pebble Beach and Spanish Bay. When those events roll in, someone has to make the venues look the part — custom structures, branded environments, massive graphics, wayfinding signage, the works.

That’s us. We’re the local team that gets the call.

Monterey Car Week

Car Week is our Super Bowl. Every August, the world’s most iconic automotive brands take over venues across the peninsula — and they expect their event spaces to match the caliber of the cars. We’ve built branded environments for some of the biggest names in the business.

Worker on a scissor lift installing large-format Ferrari graphics in the Gothic archway at Sunset Center during Monterey Car Week

For Aston Martin and Ferrari, we transformed the Gothic archway at Sunset Center with massive vinyl graphics — floor-to-ceiling branded panels that completely changed the character of the building. These are big installs on tight timelines. Car Week doesn’t wait.

Casa Ferrari entrance signage being installed at night during Monterey Car Week — worker on ladder with branded fascia and red accent panels

“Casa Ferrari” was a late-night install — we were out there on ladders getting the entrance signage dialed in before doors opened the next morning. That’s the reality of event work. The timeline is the timeline.

Maserati branded lounge interior featuring custom reception counter with dimensional logo, wall graphics, branded displays, and reclaimed wood accent wall

For Maserati, we built out an entire branded lounge — custom reception counter with dimensional logos, wall graphics, display elements. The kind of interior environment where every surface tells the brand story.

Maserati exterior brand wall with dimensional chrome lettering and decorative perforated metal panel at an outdoor event space during Monterey Car Week

Outside, we fabricated an exterior brand wall with dimensional lettering and a decorative perforated metal panel. It anchored the whole outdoor space.

Corporate Events and Conferences

The peninsula’s world-class resorts attract major corporate events year-round. We’ve handled signage and branding for companies that don’t settle for anything less than perfect.

Morgan Stanley 2023 Chairman's Club Conference branded directional signage installed on the grounds at The Inn at Spanish Bay

For the Morgan Stanley Chairman’s Club Conference at Spanish Bay, we designed and fabricated a full wayfinding system — freestanding branded pylons directing guests across the resort property. Every sign matched the conference branding down to the last detail.

Morgan Stanley branded wayfinding pylon directing guests to the Pavilion Ballroom at Spanish Bay

Morgan Stanley Chairman's Club Conference 2019 branded wayfinding pylon sign at The Inn at Spanish Bay, Pebble Beach

Multiple signs across a sprawling property, all consistent, all installed and removed within a tight event window.

Custom Adobe branded art installation featuring fabricated acrylic circles in red and white on clear acrylic stands, with Monterey Bay waterfront views through the windows

For Adobe, we fabricated a custom art installation — oversized acrylic circles in their brand colors, mounted on clear acrylic stands, with matching pieces suspended from the ceiling. This was at an oceanfront venue overlooking Monterey Bay. When you can see the water through the branded installation, you know the design is working.

Adobe branded hanging acrylic circle installation suspended from the ceiling of a Monterey event space with natural light

The U.S. Open at Pebble Beach

The U.S. Open at Pebble Beach is one of the biggest sporting events on the California coast, and it needs infrastructure to match — custom structures, merchandise pavilions, window graphics, and signage that’s built to handle crowds and weather.

Signworks crew building a custom white structure at Pebble Beach for the U.S. Open — worker on ladder with golf carts and club buildings visible

We build these structures from the ground up. This isn’t hanging a banner on an existing wall. We’re fabricating custom architectural elements, getting them on-site, and assembling them under deadline.

Finished merchandise pavilion at Pebble Beach with custom white structure, MERCHANDISE header signage, and large-format US Open window graphics

The finished merchandise pavilion — clean, professional, branded. Custom structure with header signage and large-format window graphics showing the tournament trophy.

Close-up of large-format US Open trophy window graphic printed and installed at the Pebble Beach merchandise pavilion

What Full Service Actually Means

When we say full service, we mean it. We handle custom structures — archways, pavilions, brand walls, and display elements fabricated from scratch in our shop. Large-format graphics including vinyl wraps, wall graphics, window graphics, and printed panels at any scale. SEG fabric walls for clean, seamless branded backdrops. Branded wayfinding systems across multi-venue event properties. Complete interior branding with dimensional logos, counter wraps, and wall treatments. Banners and flags from street pole banners to freestanding event flags. Vehicle decals and event fleet graphics — this is Car Week, after all. And full installation and teardown — we bring the lifts, the ladders, the crew, and we work whatever hours the event demands.

Most of this work happens in compressed timelines. Event planners need a team that can execute — not a team that needs hand-holding. We’ve been doing this long enough that the venues know us, the event coordinators trust us, and the brands keep coming back.

Planning an Event on the Monterey Peninsula?

Whether it’s a corporate retreat at Pebble Beach, a product launch during Car Week, or a private event that needs to look world-class — we handle the signage, the structures, and the graphics from concept to teardown. Give us a call and let’s talk about what you’re building.